There Are Several Factors That Predict When a Skimming Pricing

question 267

Multiple Choice

There are several factors that predict when a skimming pricing policy is likely to be most effective, including situations in which

• A) consumers tend to be price-sensitive.
• B) customers interpret the high price as signifying high quality.
• C) it will be easier to set measurable sales unit goals.
• D) a lower price will significantly reduce unit costs.
• E) consumers perceive your product to be similar to other products in the market.

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