Supermarket Managers Use Standard Markup Pricing Because It Is Particularly

question 12

Multiple Choice

Supermarket managers use standard markup pricing because it is particularly suited to situations when

• A) there is a large number of products and estimating the demand for each would be difficult and time consuming.
• B) there is a large number of product lines, all with basically the same product attributes.
• C) there is a specific profit goal that needs to be achieved.
• D) there is a policy of selling every item in a product line at the same price regardless of the product class.
• E) the products are perishable or seasonal.

---

Definitions:

Over-Optimism

A bias where individuals or companies have excessively positive expectations about future events or outcomes.

Confirmation Bias

The inclination to seek out, comprehend, prefer, and remember information that validates one’s already held beliefs or theories.

Regret Aversion

A behavioral finance concept describing an individual's tendency to make decisions that minimize the potential for future regret.

Frame Dependence

A concept in behavioral finance where investors' decisions are influenced by the way information is presented to them, rather than just the information itself.