In a Controversial Move, Amazon

question 294

Multiple Choice

In a controversial move, Amazon.com was caught manipulating its prices. Avid DVD buyers, buying in quantity for resale, found that the online retailer was offering different customers different prices for the same DVD, and complained vociferously. Company officials admitted that the company was trying to see how much it could charge for an item before buyers balked. Amazon was caught attempting

• A) horizontal price fixing.
• B) price discrimination.
• C) resale price maintenance.
• D) predatory pricing.
• E) bait and switch pricing.

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Definitions:

Self-control

The ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses.

Stressors in Everyday Life

Events or conditions in one's daily life that trigger stress responses.

Behavior Modification

A systematic approach to changing behavior through the application of the principles of conditioning.

Conditioning

A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.