Setting the Price of a Line of Products at a Number

question 180

Multiple Choice

Setting the price of a line of products at a number of different specific price points is referred to as

• A) odd-even pricing.
• B) bundle pricing.
• C) cost-plus pricing.
• D) price lining.
• E) prestige pricing.

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Definitions:

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A nationwide, community-based health organization dedicated to eliminating cancer as a major health problem through research, education, advocacy, and service.

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