When Using a Price Lining Strategy, a Marketer Will

question 125

Multiple Choice

When using a price lining strategy, a marketer will

• A) set the price of a line of products at a number of different specific pricing points.
• B) set the price slightly higher than necessary to protect against losses resulting from adverse environmental forces.
• C) adjust the price of a product so it is "in line" with the price of its largest competitor.
• D) set a low initial price on a new product to appeal immediately to the mass market.
• E) set a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark.

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Definitions:

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