Which of These Pricing Techniques Is Most Sensitive to Customers

question 17

Multiple Choice

Which of these pricing techniques is most sensitive to customers' responses to price?

• A) cost-plus percentage-of-cost pricing
• B) target pricing
• C) experience-curve pricing
• D) cost-plus fixed-fee pricing
• E) standard markup pricing

---

Definitions:

Bonds

Securities that provide a fixed return, symbolizing a lending agreement between an investor and a borrower, usually involving corporations or government entities.

Retire

In finance and accounting, this term typically refers to the process of paying off or settling a debt or obligation, such as bonds or mortgages.

Financial Activities

Transactions related to managing the company's finances, including raising capital, repaying investors, and dividends distribution.

Operating Activities

Day-to-day actions that are involved in running a business and generating income, including producing and selling goods or providing services.