The Swedish Manufacturer of Asko Dishwashers Concluded That Consumers Would

question 188

Multiple Choice

The Swedish manufacturer of Asko dishwashers concluded that consumers would be willing to pay approximately $989 for a dishwasher that was quieter than any other dishwasher on the market. Based on this price, Asko determined the margins that would have to be given to wholesalers and retailers to arrive at the $989 retail price. Asko used

• A) prestige pricing.
• B) price lining.
• C) cost-plus pricing.
• D) target pricing.
• E) customary pricing.

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Definitions:

Little Hans

A case study by Sigmund Freud involving the analysis of a 5-year-old boy's fear of horses, which Freud interpreted as a manifestation of the Oedipus complex.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Fear of Being Bitten

An anxiety disorder characterized by an irrational and excessive fear of being bitten by animals or humans.

Horse

A large domesticated hoofed mammal, known for its strength, speed, and ability to be trained for riding and pulling loads.