Marketing Two or More Products in a Single Package Price

question 209

Multiple Choice

Marketing two or more products in a single package price is referred to as

• A) package pricing.
• B) loss-leader pricing.
• C) bundle pricing.
• D) tie-in pricing.
• E) multi-product pricing.

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Definitions:

Blue Collar

A description characterizing skilled and semi-skilled workers who perform manual labor or work in service or clerical jobs.

Upper Class

An elite and largely self-sustaining group who possess most of the country’s wealth; they constitute about 1 percent of the U.S. population.

Caste System

A form of social stratification in which status is determined by one’s family history and background and cannot be changed.

Social Mobility

The movement of individuals or groups within the hierarchical system of social classes.