When Establishing Product-Line Pricing, the Highest-Priced Item Is Typically Positioned

question 255

Multiple Choice

When establishing product-line pricing, the highest-priced item is typically positioned as

• A) the oldest product item in the line.
• B) the premium item in the line in terms of quality and features.
• C) the largest selling product item in the line.
• D) the loss-leader item for the rest of the product line.
• E) the most price-insensitive product item in the line.

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