Incremental Analysis Might Take the Form of Such Questions As

question 215

Multiple Choice

Incremental analysis might take the form of such questions as, "Should we extend our hours to include Sundays?" or "What if we put more apples in the pie?" The basic principle is that

• A) as long as a marketing action breaks even, the action is worth taking.
• B) expected incremental revenues from pricing and other marketing actions must more than offset incremental costs.
• C) you "don't rock the boat" if your program is making a profit; "leave well enough alone."
• D) if you are not willing to take risks, even if the numbers tell you otherwise, your business will ultimately fail.
• E) marketing and finance are two different animals: "If it feels right in your gut-go for it."

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Definitions:

Slave Trade

The historical trade in which people were captured and sold as slaves, particularly prevalent across the Atlantic Ocean from the 16th to the 19th century.

Sugar Plantations

Large agricultural estates dedicated to the cultivation of sugar cane, historically associated with the transatlantic slave trade and colonial exploitation.

Catholic Church

The largest Christian church, led by the Pope, with a global presence and centuries of influence on spiritual, cultural, and political aspects of life in various countries.

Exploration

The act of traveling through an unknown area to discover information or resources.