In a Controversial Move, Amazon

question 294

Multiple Choice

In a controversial move, Amazon.com was caught manipulating its prices. Avid DVD buyers, buying in quantity for resale, found that the online retailer was offering different customers different prices for the same DVD, and complained vociferously. Company officials admitted that the company was trying to see how much it could charge for an item before buyers balked. Amazon was caught attempting

• A) horizontal price fixing.
• B) price discrimination.
• C) resale price maintenance.
• D) predatory pricing.
• E) bait and switch pricing.

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Definitions:

Ownership Equity

The remaining interest in the assets of a business after all debts have been subtracted, signifying the ownership stake.

Revaluation Of Land

The process of adjusting the book value of land to reflect its current market value, resulting in a change in the asset's valuation on the balance sheet.

Market Value

The price at which assets or services are currently being exchanged in the marketplace.

Accumulated Depreciation

The total amount of a company's asset value that has been expensed as depreciation since the asset was acquired.