A Common Pricing Tactic Today Is the Use of Special

question 199

Multiple Choice

A common pricing tactic today is the use of special fees and surcharges that add to a list price, a response to consumers' zeal for ________ combined with the ease of making price comparisons on the Internet.

• A) readily accessible information
• B) low prices
• C) quality
• D) value
• E) warranties

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Definitions:

Gather Information

The process of collecting data or insights from various sources to increase knowledge or make informed decisions.

In-Person Customer Interactions

Face-to-face meetings or conversations between customers and service providers, offering opportunities for personal connection and direct feedback.

Purchase Preferences

Refers to consumers' tendencies or inclinations toward certain products, brands, or services when making purchasing decisions.

Contact Information

Details used to communicate with an individual or organization, such as phone number, address, or email.