The Practice of Simultaneously Increasing Product and Service Benefits While

question 179

Multiple Choice

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as

• A) value pricing.
• B) customer-value pricing.
• C) competitive pricing.
• D) cost pricing.
• E) demand pricing.

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Definitions:

Exemplification

The act of illustrating or showing by example; often used in teaching and explanation strategies.

Identification

Bolstering self-esteem by forming an imaginary or real alliance with some person or group.

Intimidation

The act of making someone feel frightened or overawed, especially in order to make them do what one wants.

Impression Management

Usually conscious efforts by people to influence how others think of them.