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Many cosmetology schools allow their advanced students to style hair for "real-world" clients for a reduced fee. The students benefit from the experience, the clients get a less expensive haircut, and the school provides students with additional training while generating revenue as well. The haircut pricing is an example of
Communal Branding
Strategies that foster a sense of community among consumers, creating shared values and connections around a brand.
Brand Centric
A marketing approach or business philosophy that places the brand at the core of all decisions, strategies, and customer interactions.
Communal Branding
A marketing strategy that builds a shared sense of belonging and identity among a brand's community of customers.
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