Pricing Objectives Involve

question 146

Multiple Choice

Pricing objectives involve

• A) reconciling the prices charged by an organization to the values set forth in its business mission.
• B) taking specific steps to capitalize on an organization's internal strengths as they apply to price.
• C) specifying the role of price in an organization's marketing and strategic plans.
• D) taking specific steps to compensate for an organization's weaknesses as they apply to price.
• E) subjectively setting intrinsic values to all products and services offered by an organization.