Three Different Pricing Objectives Relate to a Firm's Profit

question 189

Multiple Choice

Three different pricing objectives relate to a firm's profit. One objective, known as ________, occurs when a firm sets a profit goal, usually determined by its board of directors.

• A) maximizing current profit
• B) managing for long-run profits
• C) target return
• D) break-even strategy
• E) minimizing risk

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