Which of These Statements About the Product Life Cycle as a Pricing

question 11

Multiple Choice

Which of these statements about the product life cycle as a pricing constraint is most accurate?

• A) The newer a product is, the higher the price that can usually be charged.
• B) The later in the product life cycle a product is, the higher the price that can usually be charged.
• C) Once a product is considered nostalgic, the price will continue to rise indefinitely.
• D) Fads will generally have only two price points-high and low-but the values of those price points usually will be within 10 percent of each other.
• E) Prices should not be changed until a product reaches its maturity stage.

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Definitions:

Excoriation

The removal of the surface of the skin or mucous membrane through injury or trauma.

Senile Keratosis

A skin condition seen in older adults, characterized by thick, scaly, or crusty patches that are often a result of prolonged exposure to the sun.

Candidiasis

An infection caused by a yeast (a type of fungus) called Candida, affecting skin, mouth, or genitals.

Yeast

A type of fungus used in baking and brewing because of its ability to ferment sugars.