Factors That Determine Consumers' Willingness and Ability to Pay for Products

question 51

Multiple Choice

Factors that determine consumers' willingness and ability to pay for products and services are referred to as

• A) supply factors.
• B) demand factors.
• C) affordability factors.
• D) elasticity factors.
• E) macro environmental factors.

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Definitions:

Raw Materials

The basic substances or components that are processed to manufacture goods or products.

Financial Resources

Refers to the funds that are available to a business or individual for spending in various operations or investments.

Joint Ventures

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or business activity.

Direct Investment

The purchase or acquisition of a controlling interest in foreign businesses, assets, or properties.