A Movement Along a Demand Curve (Up or Down) for a Product

question 126

Multiple Choice

A movement along a demand curve (up or down) for a product occurs ________, assuming that other factors such as consumer tastes, price and availability of substitutes, and consumer incomes remain unchanged.

• A) when its price is lowered or increased and the quantity demanded for it correspondingly increases or decreases
• B) when its demand is lowered or increased and the price offered for it correspondingly increases or decreases
• C) when its demand and price are lowered
• D) when its demand and price are increased
• E) at the break-even point

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Definitions:

Marketing Program

A comprehensive plan that combines all marketing strategies and activities aimed at promoting a product or brand to its target market.

Product Life Cycle

A concept in marketing that describes the stages a product goes through from when it is first introduced into the market until it is declined or removed from the market.

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