A Common Pricing Tactic Today Is the Use of Special

question 199

Multiple Choice

A common pricing tactic today is the use of special fees and surcharges that add to a list price, a response to consumers' zeal for ________ combined with the ease of making price comparisons on the Internet.

• A) readily accessible information
• B) low prices
• C) quality
• D) value
• E) warranties

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Definitions:

Absolute Threshold

The minimum intensity of a stimulus required to be correctly detected at least 50% of the time.

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, reflecting the lowest level of sensory input that is perceptible.

Difference Threshold

The minimum difference in stimulation required to distinguish between two stimuli.

Absolute Threshold

The lowest level of a stimulus that can be perceived half the time by an individual.