Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing

question 177

Multiple Choice

Compared with people-based services, equipment-based services do not have the marketing concern of

• A) intangibility.
• B) insensitivity.
• C) inventory.
• D) inconsistency.
• E) immeasurability.

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Definitions:

Comprehensive Income

The total change in equity for a reporting period other than from transactions with owners, including all revenues, gains, expenses, and losses.

Dividends Per Share

The total amount of dividends declared by a company for each share of its stock, indicating the income investors receive from holding shares in the company.

Financial Leverage

The use of borrowed funds to increase one's investment potential, which can magnify both gains and losses.