The Two Basic Components of a Customer's Evaluation of a Service

question 60

Multiple Choice

The two basic components of a customer's evaluation of a service are

• A) value and customer contact.
• B) expectations and experience.
• C) intangibility and inconsistency.
• D) performance and credence.
• E) inconsistency and inseparability.

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Definitions:

Target Audience

A specific group of consumers within the predetermined target market, identified as the intended recipient of a product, advertisement, or message.

Advertising Budget

The allocated amount of financial resources a company plans to spend on promoting its products or brand through various forms of media over a specific period.

Market Research

The systematic gathering, recording, analyzing, and interpretation of data about market conditions, competitors, and consumers for decision-making purposes.

Scheduling

The process of organizing, planning, and arranging activities or tasks within a given timeframe to ensure efficient use of time and resources.