All of These Are True About the Price Element of Services

question 35

Multiple Choice

All of these are true about the price element of services except which?

• A) Price can be referred to in a variety of terms.
• B) Price can affect consumer perceptions of the service.
• C) Price can be kept consistent through the use of off-peak pricing.
• D) Price can be used in capacity management.
• E) Price can be used in services to imply a higher quality.

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Definitions:

Dissonance

A state of conflict or inconsistency between one's beliefs, attitudes, or actions, often leading to discomfort and a desire for resolution.

Attitude Polarization

The phenomenon where a disagreement becomes more extreme as the differing parties continue to consider more information in support of their respective opinions.

Academically Relevant

Pertaining to or having significance in scholarly education or academic pursuits.

Instrumental Learning

a learning process wherein behavior is modified through reinforcement or punishment in order to achieve a specific goal or outcome.