Which of These Statements Regarding the Place Element of Services

question 144

Multiple Choice

Which of these statements regarding the place element of services is most accurate?

• A) Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B) The distribution site and the service provider are the intangible components of the service.
• C) Place is an especially important factor because of the inconsistency between the service and the service provider.
• D) As competition grows in service industries, the value of convenient distribution is being recognized.
• E) Technology is an effective way to bring services to the customer but only if the consumer is a new user. Otherwise, the disadvantages outweigh the benefits.

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Definitions:

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Piecewise Function

A mathematical function defined by multiple sub-functions, each applicable to a certain interval of the overall function's domain.

Cusp

On a graph, where two lines of a piecewise function meet.

Comprehensive Insurance

Insurance coverage that protects against a wide range of damages or losses, including those not caused by a collision for vehicles.