The Tangibles That Make Up the Service, Such as Buildings

question 90

Multiple Choice

The tangibles that make up the service, such as buildings, landscaping, vehicles, furnishings, signage, brochures, and equipment, comprise which element of the seven Ps of services marketing?

• A) process
• B) place
• C) physical environment
• D) productivity
• E) product

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Definitions:

Unconditioned Stimulus

In classical conditioning, an event that elicits a natural, reflexive response without the necessity of prior learning.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Loud Noise

High-decibel sounds that can range from slightly uncomfortable to harmful for the ears, potentially leading to temporary or permanent hearing damage.

Behaviorism

A school of psychology that focuses on observable behaviors and the ways in which they're learned or conditioned rather than on internal processes like emotions and thoughts.