Gatorade Thirst Quencher Was Concocted in 1965, but More Recently

question 41

Multiple Choice

Gatorade Thirst Quencher was concocted in 1965, but more recently its marketers introduced Gatorade Zero, a sugar-free drink, in 2018. This introduction is an example of a

• A) brand extension.
• B) co-branding.
• C) primary demand.
• D) product line extension.
• E) product class.

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Definitions:

Effort

The physical or mental exertion applied in order to achieve something; often related to the intensity of work or study.

Outcome

An outcome is the result or effect of an action, decision, or situation, often analyzed to assess the success or failure of an endeavor.

Valence

In psychology, the value associated with a particular outcome or reward, influencing the motivation of an individual.

Expectancy

The belief or anticipation that a particular event or outcome will occur.