Which of the Following Is a Characteristic of the Growth

question 328

Multiple Choice

Which of the following is a characteristic of the growth stage of the product life cycle?

• A) Advertising emphasis switches to selective demand.
• B) A growing proportion of trial purchases come from brand loyal users.
• C) Product features remain unchanged.
• D) Profit margins increase as sales increase.
• E) The product is sold in a narrowly selected number of retail outlets.

---

Definitions:

Psychological Inconsistency

The state of holding conflicting cognitions (e.g., beliefs, attitudes) simultaneously, which can lead to discomfort and attempts to resolve the contradiction.

Induction

A logical process in which multiple premises, all believed true or found true most of the time, are combined to obtain a specific conclusion.

Deduction

A logical process wherein a conclusion follows necessarily from the premises presented, if the premises are true, the conclusion must also be true.

Theory of Planned Behavior

A psychological theory that links beliefs and behavior, suggesting that an individual's behavioral intentions are shaped by their attitudes, subjective norms, and perceived control over the behavior.