If a Customer Is Reluctant to Try a New Product

question 264

Multiple Choice

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the product is facing a ________ barrier.

• A) usage
• B) risk
• C) value
• D) financial
• E) psychological

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Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information in the middle or at the end.

First Impressions

The initial thoughts or judgments formed about someone or something upon meeting or encountering them for the first time, often determining subsequent interactions.

Recency Effect

The tendency to remember the most recently presented information better than information presented earlier.

Attribution Theory

A concept in social psychology focused on how individuals interpret events and how this relates to their thinking and behavior, specifically how they attribute causes to successes and failures.