There Are Several Reasons a Consumer Would Be Reluctant to Adopt

question 192

Multiple Choice

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences or image problems.
• D) the financial commitment is too great.
• E) the product is not consistent with existing habits.

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Definitions:

Purchase Information

Details or data related to buying a product or service, such as price, quality, availability, and vendor reputation.

RFID

Radio-Frequency Identification, a technology used to remotely store and retrieve data using devices called RFID tags.

Computer Chips

Small electronic components containing integrated circuits used in computers and other electronic devices to perform various functions.

Special Scanner

A device designed to capture images or information not typically handled by general-purpose scanners.