Johnson & Johnson Effectively Repositioned St

question 282

Multiple Choice

Johnson & Johnson effectively repositioned St. Joseph Aspirin from a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes. This is an example of a product repositioning by

• A) reacting to a competitor's position.
• B) reaching a new market.
• C) catching a rising trend.
• D) changing the value offered.
• E) product modification.

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