Which of the Following Statements About Perceptual Benefits Conveyed by a Product's

question 309

Multiple Choice

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?

• A) Packaging and labeling convey a brand's positioning and build brand equity.
• B) Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations.
• C) The legal requirements for the conveyance of information are an important component of perceptual benefits.
• D) Changes in packaging and labeling can update or uphold a brand's image in consumers' minds.
• E) The color, shape, and graphics of a package or label can help distinguish one brand from another.

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Definitions:

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, often in contrast with the pleasure principle.

Unconscious

Refers to the part of the mind that is inaccessible to the conscious mind but affects thoughts and behaviors.

Collective Unconscious

Concept in psychology, proposed by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.

Conscious

The ability to be conscious of and deliberate on one's existence, sensations, cognitions, setting, and experiences lived.