To Better Connect with Its Customers by Providing Functional and Aesthetic

question 209

Multiple Choice

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

• A) gave the product a more interesting brand personality
• B) created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
• C) engaged in a co-branding effort with Blue Bell ice cream
• D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E) created a patented resealable opening in the bag for easy access and to maintain freshness

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Definitions:

Anxious-Ambivalent Attachment

A type of attachment characterized by intense emotions, fear of abandonment, and both desire for and resistance to closeness in relationships.

Matching Phenomenon

The tendency for individuals to seek out and form relationships with those who are similar to them in attractiveness and other traits.

Realistic Expectations

Reasonable and achievable anticipations about outcomes based on evidence and past experiences, free from over-optimism or excessive pessimism.

Attractiveness

A characteristic or set of characteristics that are perceived as appealing or desirable in others, often influenced by cultural and personal preferences.