According to the Concept of the Diffusion of Innovation, Consumers

question 223

Multiple Choice

According to the concept of the diffusion of innovation, consumers who are skeptical and have below average social status are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Induction

A method of reasoning in which a generalization is argued to be true based on individual instances or empirical evidence.

Deduction

A method of reasoning from the general to the specific where the conclusion necessarily follows from the premises.

Argument By Analogy

A form of reasoning in which a similarity between two situations is used to infer a similar attribute or conclusion.

Cellos

A stringed musical instrument of the violin family, larger than the viola and with a deeper sound.