According to the Concept of the Diffusion of Innovation, Consumers

question 223

Multiple Choice

According to the concept of the diffusion of innovation, consumers who are skeptical and have below average social status are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Depersonalisation

The perception and treatment of self and others not as unique individual persons but as prototypical embodiments of a social group.

Ingroup Prototype

The most representative or ideal example of the characteristics and behaviors of an ingroup, serving as a standard or model for group members.

Outgroup Prototype

refers to the generalized, often simplified, perceptions or stereotypes that individuals hold about members of a group to which they do not belong.

Relative Homogeneity Effect

A perception bias where individuals see out-group members as more similar to each other than in-group members, often leading to stereotyping.