In Terms of the Diffusion of Innovation, Laggards Account for ________

question 24

Multiple Choice

In terms of the diffusion of innovation, laggards account for ________ percent of product adopters.

• A) 2.5
• B) 13.5
• C) 16
• D) 34
• E) 50

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Definitions:

Trademark

An emblem, expression, or sequence of words legally recognized or adopted through practice to symbolize a firm or merchandise.

Generic Status

The condition of a product being unbranded or not protected by a trademark, making it available for sale by any manufacturer.

Soft Drink Industry

A sector of the beverage industry specializing in the production, marketing, and distribution of non-alcoholic, flavored, carbonated beverages.

Trademark Infringement

The unauthorized use of a trademarked name, logo, or other protected symbols in a way that causes confusion or deception regarding the source of goods or services.