Multiproduct Branding Is a Branding Strategy

question 96

Multiple Choice

Multiproduct branding is a branding strategy

• A) that involves giving each product a distinct name when each brand is intended for a different market segment.
• B) that uses different brand names for the same product across multiple countries.
• C) in which a company uses one name for all its products in a product class.
• D) in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
• E) in which a company uses a contractual agreement to allow someone else to use its brand name for a fee.

---

Definitions:

Embryonic Stage

A critical phase in development spanning from fertilization until the end of the eighth week, where initial formation of major structures and organs occurs.

Fertilisation

The process by which male and female reproductive cells (gametes) unite, leading to the development of a new organism.

Embryonic Stage

The period in prenatal development from approximately two to eight weeks after fertilization, during which the major organs and structures of the organism develop.

Germinal Stage

The earliest phase in prenatal development, starting from fertilization and lasting until the zygote implants in the uterine wall.