To Better Connect with Its Customers by Providing Functional and Aesthetic

question 209

Multiple Choice

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

• A) gave the product a more interesting brand personality
• B) created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
• C) engaged in a co-branding effort with Blue Bell ice cream
• D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E) created a patented resealable opening in the bag for easy access and to maintain freshness

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Definitions:

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by witnessing or experiencing a terrifying event, resulting in lasting anxiety and trauma-related symptoms.

Roadside Bomb

An explosive device placed or buried on the side of a road, intended to detonate as a target passes by, often used in guerrilla warfare and terrorist attacks.

Flashback

A psychological phenomenon where an individual vividly relives past experiences, often traumatic, outside of their control.

Loud Noise

A sound that is usually undesirably high in volume, potentially causing disturbance or harm.