The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 258

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A) generate awareness among consumers.
• B) advertise benefits to consumers that stress points of differentiation.
• C) educate consumers about new consumption patterns through personal selling.
• D) obtain widespread distribution in multiple channels.
• E) stress price differentials from competitors' products.

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Definitions:

Black

A color that results from the absence or complete absorption of visible light, often associated with darkness or night.

Pressure Injury

Localized damage to the skin and/or underlying tissue that usually occurs over a bony prominence as a result of pressure, or pressure in combination with shear.

Low-air-loss Therapy

A medical treatment involving the use of specialized mattresses that support the body through streams of air, reducing pressure on the skin and aiding in wound healing.

Plastic Surgery

A medical specialty involving the correction or restoration of form and function, encompassing both cosmetic surgery for aesthetic improvement and reconstructive surgery for treating injuries or deformities.