Using an Existing Brand Name to Introduce a Product That

question 124

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, disposable pen, lighter, and razor maker Bic introduced perfume under the Bic brand name and it failed quickly. This innovation strategy is known as a

• A) radical invention.
• B) product line extension.
• C) disruptive innovation.
• D) product deletion.
• E) brand extension.

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Definitions:

Preoperative Education

Informative sessions aimed at preparing patients for the surgical process, potential risks, and post-surgery care.

Learning Process

The cognitive, emotional, and environmental influences and experiences by which individuals acquire new knowledge or skills.

Economic Status

A measure of a person or group’s financial and social position in relation to others, based on income, wealth, and occupation.

Learning Materials

Educational content and resources designed to support the learning process, including textbooks, videos, and interactive tools.