Developing a Pool of Concepts to Serve as Candidates for New

question 187

Multiple Choice

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product development process.

• A) open innovation
• B) screening and evaluation
• C) product development
• D) new-product strategy development
• E) idea generation

---

Definitions:

Cost Structure

An outline of the types and relative proportions of fixed and variable costs that a business incurs in its operations.

Outsourced Activities

Business processes or tasks that are contracted out to an external provider, often to reduce costs, access specialized expertise, or improve efficiency.

Expensive Resources

Resources that have a high cost associated with them, either due to their scarcity, quality, or the demand for them.

Automobile Manufacturer

A company that produces and sells cars, trucks, and other vehicles to consumers worldwide.