Business Researchers Emphasize That Firms Must Actively Involve Customers and Suppliers

question 101

Multiple Choice

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.

• A) look like
• B) cost them
• C) do for them
• D) feel like
• E) consist of in terms of new features