Screening and Evaluation Is the Stage of the New-Product Development

question 6

Multiple Choice

Screening and evaluation is the stage of the new-product development process

• A) at which prospective customers are exposed to new-product prototypes for the first time.
• B) at which new-product concepts that have been found viable are converted into actual prototypes.
• C) that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
• D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E) where consumers evaluate a new product's performance in an actual-use situation.