Screening and Evaluation Is the Stage of the New-Product Development

question 6

Multiple Choice

Screening and evaluation is the stage of the new-product development process

• A) at which prospective customers are exposed to new-product prototypes for the first time.
• B) at which new-product concepts that have been found viable are converted into actual prototypes.
• C) that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
• D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E) where consumers evaluate a new product's performance in an actual-use situation.

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Definitions:

Sales Contracts

Legal agreements between buyers and sellers detailing the terms of sale and purchase of goods or services.

Federal Law

Legislation enacted by the federal government of a country, applicable nationwide and superseding local state laws in matters of national importance.

Trade Fixtures

Personal property used in a business and attached to leased premises, which can be removed by the lessee at the end of the lease term.

Firm Offer

An offer made in writing and giving assurances that it will be irrevocable for not longer than three months despite a lack of consideration for the irrevocability.