Customer Experience Management (CEM) Is

question 14

Multiple Choice

Customer experience management (CEM) is

• A) the integration of the service component of the marketing mix with efforts to influence consumer demand.
• B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• C) the process of managing the entire customer experience within the company.
• D) a cluster of benefits that an organization promises customers to satisfy their needs.
• E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

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Definitions:

Real Property

An area of law that deals with land and anything permanently affixed to the land, like buildings, which has stark distinctions from personal property.

Personal Property

Personal property is a category of property that includes movable items and possessions, as opposed to real property such as land or buildings.

Fixture

A thing that was originally personal property and that has been actually or constructively affixed to the soil itself or to some structure legally a part of the land.

Abandoned Property

Property that is left by its owner who has no intention of returning or claiming ownership.