The Stage of the New-Product Development Process That Exposes Actual

question 241

Multiple Choice

The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

• A) development.
• B) market testing.
• C) business analysis.
• D) commercialization.
• E) screening and evaluation.

---

Definitions:

Nuts

Edible seeds of certain plants, enclosed in a hard shell, and often consumed as a nutrient-rich food.

Utility Function

Represents the satisfaction or welfare an individual obtains from consuming goods and services, indicating preferences over various bundles of goods.

Nuts

Specifically, types of fruit composed of a hard shell and a seed, which are generally rich in nutrients.

Berries

Small, juicy fruits with a high seed content, often colorful and consumed as food; includes strawberries, blueberries, raspberries, and many others.