The Stage of the New-Product Development Process That Exposes Actual

question 241

Multiple Choice

The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

• A) development.
• B) market testing.
• C) business analysis.
• D) commercialization.
• E) screening and evaluation.

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Definitions:

Socialist Model

An economic and political system where the means of production, distribution, and exchange are owned or regulated by the community as a whole.

Vertical Integration

Company’s avoidance of middlemen by producing its own supplies and providing for distribution of its product.

Union Membership

Refers to individuals who belong to a labor union, organizations that represent workers' interests in negotiations with employers over wages, benefits, and working conditions.

Declined

A term used to describe a decrease or reduction in quantity, quality, or strength over a period of time.