A New-Product or Service Protocol Is

question 127

Multiple Choice

A new-product or service protocol is

• A) the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product.
• B) a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold.
• C) maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FTC).
• D) a statement that identifies a well-defined target market, specific customers' needs, wants, and preferences, and what the product or service will be and do to satisfy consumers.
• E) the raw unwritten ideas to produce a single commercially successful new product.

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Definitions:

Exemplar

A typical or standard example that represents a larger category or idea.

Self-Schema

A cognitive representation of oneself that includes beliefs, feelings, and experiences, guiding how information about self is processed.

Ideal Self

A person's conception of how they would like to be, often serving as a motivation for self-improvement.

Distinctive

Having unique or distinguishing characteristics that set something or someone apart from others.