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The Stage of the New-Product Development Process That Internally and Externally

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The stage of the new-product development process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as


Definitions:

Dishabituation

The revival of a response that has been habituated, typically due to a novel stimulus interrupting the repetition.

Sensitization

An increased reaction to a stimulus following repeated exposure, typically in response to something negative or harmful.

Withdrawal Response

A behavior in which an organism avoids or retreats from an unpleasant or threatening stimulus.

Dishabituation

The phenomenon of dishabituation involves the re-emergence or strengthening of a response to a stimulus, after that response had diminished due to repeated exposure to the stimulus, reinvigorated by a change in context.

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