GoPro Uses All of These Sources to Generate New-Product Ideas

question 260

Multiple Choice

GoPro uses all of these sources to generate new-product ideas except which?

• A) consumer shared content
• B) team of professional and amateur athletes
• C) employees
• D) retailers
• E) R&D lab IDEO

---

Definitions:

Unintended Negative Consequences

Outcomes that are not foreseen or intended and have a harmful or undesirable effect on individuals or communities.

Qualitative Research Methods

Research strategies that collect non-numerical data, such as interviews or observations, to understand concepts, thoughts, or experiences.

Excessive Drinking

Consumption of alcohol in amounts that are harmful to an individual's health or well-being.

Budgetary Limitations

Financial constraints that limit the amount of resources available for a project, program, or expenditure.