Compare Continuous, Dynamically Continuous, and Discontinuous Innovations

question 235

Essay

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

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Definitions:

ROE

Return on Equity, a measure of a corporation's profitability by calculating how much profit a company generates with the money shareholders have invested.

Real Income

The purchasing power of an individual's or household's income, accounting for inflation.

Depreciation

An accounting method of allocating the cost of a tangible asset over its useful life.

Interest Expense

The cost incurred by an entity for borrowed funds; interest expense is often deductible for the borrower for tax purposes.