If You Followed the Suggestions of Robert M

question 200

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer for Colgate, when launching a new version of the toothpaste?

• A) Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B) Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D) Create unusual packaging that has special shelving requirements.
• E) Study past toothpaste product failures and learn from them.

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Definitions:

Assimilation

The process through which individuals or groups of differing ethnic heritage are absorbed into the dominant culture of a society.

Accommodation

The process of adapting or adjusting to someone or something, often to make coexistence more harmonious.

Incorporating

The process of legally declaring a body as a corporation, thereby enabling it to enjoy legal rights, incur liabilities, and conduct business.

Simple Reflexes

Basic, involuntary motor responses triggered by specific stimuli that are present from birth.