Concerns About Privacy Might Have Been a Reason for Lackluster

question 181

Multiple Choice

Concerns about privacy might have been a reason for lackluster sales of which of these products?

• A) Amazon Prime
• B) Google Glass
• C) Apple Newton MessagePad
• D) YoYo car subscriptions
• E) AirBnB rentals

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Definitions:

Demographic Segmentation

The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.

Consumer Market

The market segment consisting of individual customers who purchase goods and services for personal use.

Segments

In marketing, it refers to subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like interests, needs, or location.

Demographic Segmentation

The process of dividing a market into smaller groups based on demographic factors such as age, income, gender, or education.