All of the Following Constitute the Four Ps of the Marketing

question 212

Multiple Choice

All of the following constitute the four Ps of the marketing mix except which?

• A) promotion
• B) profitability
• C) price
• D) place
• E) product

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Definitions:

Sales Budgeting Approach

A method for planning and controlling sales activities by estimating probable expenses and revenues over a specific period.

Competitive Parity

A strategy where a company sets its marketing budget or price levels to match those of its competitors.

Objective and Task

A method in advertising budgeting where the objective defines what the business seeks to achieve, and the task involves identifying the cost of activities necessary to accomplish this objective.

Relative Scale

A measurement scale used to compare different items or phenomena in relation to one another, determining their magnitude or significance by comparison.